Author: allen2020
Prototypes (The Next Steps)
After researching brutalism within graphic design and understanding the characteristics to consider, I began to create prototypes of my brutalist record store concept. Below is an initial list of assets …
Read More
Production Notes
Below is a in-depth scene breakdown to include the type of camera shot used and if its virtual or in person as well as what assets will be applied to …
Read More
Application (Shot Types, Lighting & Colour)
Camera Within my video, there will be roughly an even split between in person filming and digital production. For my in person filming, I need to carefully consider to type …
Read More
Exercises and Experimentation
Before beginning production on my final piece, it’s a good idea to practice some of the techniques I intend to use to ensure that they work effectively and that I …
Read More
Storyboard
Storyboard and Durations I researched existing storyboards and discovered some of the main aspects that need to be present in order to reference the storyboard correctly for the final piece. …
Read More
Collaboration and Development
Due to the nature of the brutalist graphic design movement and its current place within the industry of design, it’s not necessarily a term that musicians for example are familiar …
Read More
Competitors
To gain a further understanding of the market I would operate in, I began looking at the different music related stores based in the UK and investigated aspects of their …
Read More
Target Audience & Market Research
The target demographic for a typical record store would initially be assumed to be mostly the older generation who grew up buying and listening the vinyl records. However due to …
Read More
Brutalist Graphic Design Research
In this post I will be presenting my brutalism in graphic design research. Within this I will focus on the history of the movement, the general consensus of the style …
Read More