To accompany the extrvtd website, I wanted to include a ‘design manifesto’ which would display a range of design elements relating to the brand. This would include explanations and diagrams about the branding such as the logo and name, all the way to inspirations that led the brand to where it is. In addition I wanted to use this manifesto as a way to educate users about brutalist web design, in a visual way that helps them understand why the website is designed how it is, and what brutalism within graphic design generally consists of. Therefore I have created a range of posters and visuals which will be compiled and add to the website under a hidden ‘design manifesto’ page.
The first two visuals I created where brutalist style posters that give an insight into how the name was formed, as well as a look at the logo in its various sizes. Both of these follow a similar theme to the website through the continued use of the same font and colour scheme.
Once I had created posters about the branding, I then decided to create advertising posters. These would be visuals that would be displayed in person as a way to attract customers to the physical store and online shop.
I also added pages showing off the website prototypes I spoke about during my website building post, as well as a feature page on the Japanese inspired obi-strips I have created for a select few records.
An idea I had was to create a physical version of he design manifesto that customers in-store and online would be able to purchase. For this I used a photo of a magazine I had already created and applied my visuals on top to display how the manifesto would look if it was printed.
Adding to Website
Once these posters and visuals were created, I was able to add them onto their respective page on the website. As previously mentioned during the websites production, each visual is hidden within a minimised tab that users can click to expand and reveal the asset. When multiple tabs are expanded, they begin to overlap which is reminiscent of computer tabs stacking on top of each other. However when they are minimised, each tab is spaced out and scattered around the page.
