Research
To help with my design work, I looked at many different website designs to see what was successful and aesthetically pleasing. Using this I created my first prototypes, using stock images from the Milkshake website builder (Milkshake, 2022) and images taken myself. Due to the limitations within the builder, this reinforced my choice of using Elementor to produce the final website as it has less restrictions.
We looked at Hard Rock cafe and their uniform during research and found that their uniform is casual but bold enough for customers to know they are staff.
I took this on board and used bold text on the front for customers to see. I initially created concept uniform for the staff, using t-shirt mock ups taken by myself. However I used Nabil Al-Nemer’s mock-up (Al-Nemer, 2018) for the apron as a placeholder.
Final Products
Uniform
I listened to feedback to finalise the uniform for the staff. Both feature the same font and branding as other assets to maintain cohesion. I also added an illustration of a cap for the ‘crew’ and the final apron design is now taken from a self made mock-up.
Website
Based off research, group decisions and feedback, I designed the website using our chosen colour palette and font to ensure consistency across the project. In this website, 100% of the assets have been created by ourselves (aside from an image for the ‘Indie Forever’ event, taken by Erik Mclean (Mclean, 2020). Jess created the menus featured on the respective page, while Corey contributed to the to-go cup on the shop. Excluding brand logos, all merchandise designs have been created entirely by myself.
Social Media
Using self directed images, I created an Instagram account for updates about the cafe. Since this was easy to do, no initial concepts were required and only needed professional images as well as some simple informational graphics.
Milkshake. (2022) Milkshake. Available online: https://milkshake.app/ [Accessed 1 April 2022].
Whitear, S. (2018) Hard Rock Cafe Manchester staff sign up for the Great Manchester Run – Business Manchester. Business Manchester. Available online: https://businessmanchester.co.uk/2018/05/11/hard-rock-cafe-manchester-staff-sign-great-manchester-run/ [Accessed 4 April 2022].
Al-Nemer, N. (2018) Apron Mockup Free. Behance. Available online: https://www.behance.net/gallery/70404293/Apron-Mockup-Free [Accessed 16 Apr. 2022].
Mclean, E. (2020) people watching concert during night time. Unsplash.com. Available online: https://unsplash.com/photos/CejR1vjYRgk [Accessed 25 Apr. 2022].
